The Christmas season has started, whether you like it or not

It's only September, but Christmas is in the air -- or, more accurately, in the airwaves, where Kmart just premiered its first Christmas commercial of the holiday season. The 30-second spot, which Adage says played multiple times on Monday, enraged Kmart's season-conscious customers, who complained on Facebook by the hundreds that the retailer had stretched the holiday season to truly untenable limits. Some appeared to take it quite personally.